David López is Global Digital Platform & Payments Director at Puig, where he leads the technological strategy for digital platforms and the company’s global payments ecosystem. He brings extensive experience in managing large-scale international e-commerce solutions, having previously served as Lead e-Commerce Solutions at Lidl Digital. With a strong background in Cloud architectures, payment optimization, and fraud prevention, David focuses on building scalable and secure digital infrastructures that drive business growth and enhance the global customer experience.